The Sales and Market Share report provides sales volume, rate of
growth and market share. All dollars are manufacturer sales, not
retail.
It tracks the following product categories and sub-categories:
Skin Care (facial treatment and sun care)
Color Cosmetics (face makeup, eye makeup, lip color, nail color,and
"other" which includes applicators & organizers)
Body & Bath (corrective hand & body, bath & shower products,
aromatherapy and home fragrance)
Women's Fragrance (perfumes/colognes, ancillary products)
Men's Products (cologne/aftershave, ancillaries, treatment)
Sales, growth and market share for each of the primary categories
(Skin Care, Color, etc.) is broken down
by distribution channel:
Prestige - department stores, specialty stores and chain department stores, such as Macy's,
Neiman-Marcus and Kohl's
Broad - drug stores, food stores, cosmetic discounters, warehouse clubs, and mass merchandisers.
Examples are Eckerd, Pathmark, Sam's Price Club and Wal-Mart.
Alternative - is made up of five different marketing methods:
Direct Sales (including Avon, BeautiControl, Mary Kay, etc.)
Direct Mail/TV/Print/Internet (including Yves Rocher, Victoria Jackson, Clientele)
Free Standing Stores (including Body Shop, Bath & Body Works, Merle Norman, Sephora, Ulta)
Health Food Stores (including CamoCare, Kiss My Face, Rachel Perry, Zia)
Salons/Spas (including Aveda, Matrix, Murad, Peter Thomas Roth, doctors' brands)
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