
1. Dollar Volume in Manufacturer's Sales (millions)
2002 sales are flat vs 2001.
|
2000 |
2001 |
2002 |
|
|
Prestige |
$6,676 |
$6,524 |
$6,801 |
|
Broad |
7,280 |
7,498 |
7,335 |
|
Alternative |
8,325 |
8,501 |
8,402 |
|
TOTAL |
$22,281 |
$22,523 |
$22,538 |
The retail environment continues to fragment, offering:
more places that sell beauty products
greater assortments and greater assortments across brands
more niche brands, narrowly targeted to specific consumers
cross distribution of brands, many selling in two channels of distribution
greater access to exclusively distributed brands via the internet
There is a clear focus on youth in brand
marketing, especially in the color and fragrance sectors.
At the same time, the maturing baby boomer is being recognized with
anti-aging products and luxury retails of $100 and up.
The Alternative segment of the market continued to
grow in overall strength in the total category.
While Free Standing Stores have experienced a decline in total sales,
Salons/Spas sales were flat and Direct Selling, Direct Response and
Health Food Stores experienced market growth.
Total internet sales increased more than 35%. Beauty-related internet
sales are estimated to have increased 13% over 2001, to $2.2
billion.
(Prestige distribution is department stores,
specialty stores and chain department stores. Broad
Distribution is drug stores, super stores and mass merchandisers.
Alternative is direct sales, direct
response, free standing stores, spas and salons, the internet and
health food stores.)
2. Growth (percentage)
Prestige,
which experienced a 3% decrease in 2001, more than recovered with an
increase of 4% in 2002.
|
|
2001
v 2000 |
2002
v 2001 |
|
Prestige |
-2.3% |
+4.2% |
|
Broad |
+3.0% |
-2.2% |
|
Alternative |
+2.1% |
-1.2% |
|
TOTAL |
+1.1% |
flat |
3. Market Share (percentage)
Prestige distribution took market share from
Broad. Alternative was unchanged.
|
|
2000 |
2001 |
2002 |
|
Prestige |
30% |
29% |
31% |
|
Broad |
33% |
33% |
31% |
|
Alternative |
37% |
38% |
38% |
|
TOTAL |
100% |
100% |
100% |
1. Dollar Volume in Manufacturers' Sales (millions)
Skin care sales enjoyed
a 2.5% sales increase over 2001, boosted by continued interest in
anti-aging products for baby boomers and acne treatments. Cleansers
and traditional moisturizers had sales declines.
Doctors' and professional lines are thriving.
Niche makeup products
drove sales. These
included lip glosses, concealers and brow products.
Lips and eyes did well, as did applicators and cosmetic
storage items. Face makeup was flat and
nails continued the downward spiral.
Multi-use products in
the skin and color segments continued to be key items.
Body and Bath had a 6%
decline in total volume, but body care products showed a slight
increase. The category suffered from
the closing of many doors in Free Standing Stores.
Fragrances continue to be viewed as "me too" and
boring, and are being undergoing a fundamental shift to shorter life
cycles as opposed to brand longevity.
|
|
2000 |
2001 |
2002 |
|
Skin Care |
6,491 |
6,892 |
7,061 |
|
Color Cosmetics |
6,900 |
7,289 |
7,610 |
|
Women's Fragrance |
3,429 |
3,264 |
3,113 |
|
Body & Bath |
3,934 |
3,612 |
3,381 |
|
Men's Products |
1,527 |
1,466 |
1,373 |
|
TOTAL |
$22,281 |
$22,523 |
$22,538 |
2. Growth
Fragrance-related sectors continued their sales
declines of 2001. Skin
Care and Color Cosmetics had growth, but it had slowed down vs 2001.
|
|
2001
v 2000 |
2002
v 2001 |
|
Skin Care |
+6.2% |
+2.5% |
|
Color Cosmetics |
+5.6% |
+4.4% |
|
Women's Fragrance |
-4,8% |
-4.6% |
|
Body & Bath |
-7.4% |
-6.4% |
|
Men's Products |
-3.3% |
-6.3% |
|
TOTAL |
+1.1% |
flat |
3. Market Share
Skin Care and Color Cosmetics gained market share
at the expense of fragrance-related products.
|
|
2000 |
2001 |
2002 |
|
Skin Care |
29% |
30% |
31% |
|
Color Cosmetics |
31% |
32% |
34% |
|
Women's Fragrance |
15% |
15% |
14% |
|
Body & Bath |
18% |
16% |
15% |
|
Men's Products |
7% |
7% |
6% |
|
TOTAL |
100% |
100% |
100% |